Vietnam Young Spikes

mechanic & key milestones

Welcome to Vietnam Young Spikes 2017 journey! Let’s team up with your creative pal to take the challenging brief that every young professionals and students would dream of. You have 48 hours to bring out the best in your team, then present your awesome idea to the Jury Board and get ready to feel the win at Vietnam Young Spikes Awards Night 2017!

Be inspired and take the SOCIAL brief that every young professional and students would dream of.
Opportunity knocks only once. Grasp it now before the registration deadline: July 7.

Before clicking Register, you need to prepare soft copies of these required documents:

1. Your portrait photo of each member (File type: JPEG, WxH: 3x4cm, max. file size 1 MB. This is for identification purposes only, you do not need to show your creativity here.)

2. ID card of each member (Front side only, file type: JPEG, max. file size 1MB)

3. Student card, in case you join Students League (Front side only, file type: JPEG, max. file size 1MB)
Ready? Click HERE to register.
This guidebook is fully packed with all the info you will need to participate in the journey of Vietnam Young Spikes 2017. A must-read guidebook for every Young Spiker. Read HERE.
After the brief session, teams have 48 hours to work on their own and submit the deliverables online. Let your brain work hard and make the best use of every second!
It’s time to show off. Top 7 of each category and each league will present their awesome ideas in front of the prestigious Jury Board.
The greatest victory is not winning against people but winning against self. Let’s feel the win together at the most awaited event of Vietnam Young Spikes – Awards Night!

For more information, give us a shout at vietnamyoungspikes@aimacademy.vn

Or directly register here REGISTER NOW

jury

Our panel of nine jurors who are top leaders in Marketing & Communications Industry bring their expertise to the competition.

Lien Dinh

Integrated Category

Group Creative Director
TBWA\Group Vietnam

Lien obtained her Bachelor of Art from the University of Architecture, Ho Chi Minh City. With more than 16 years of experience under her belt, she has been witnessing and playing a part in the blooming advertising industry in Vietnam.

Starting at McCann Erickson, Lien has been to Ogilvy, Lowe, DDB before joining and leading the creative team at TBWA\Group Vietnam, where she feels very much at home with its Disruption® approach. Her notable works include Knorr’s Tet campaign Coming Home, MobiFone’s Connect to Future, Vinamilk’s Happy Cows and most recently, Vinamilk’s Stand Tall Vietnam - an MV has inspired national pride and progressive spirit in every Vietnamese.

She believes advertising is not merely about selling the products, but also touching hearts and bringing beautiful emotions to life.

“Whenever too much of research and data confuse you, go back to your gut feeling. Feel the brand and listen to your heart. Intuition is always right.”

INDRANEEL GUHA

Integrated Category - Jury Chairman

Strategy Planner
Ki Saigon

Indraneel Guha co-founded Ki Saigon 2 years back with his creative partner, Kumkum Fernando. Ki Saigon is the creative agency for Coca-Cola & Marico in Vietnam. In the first year of functioning, Ki Saigon has won Campaign Asia's Independent Agency of the Year Silver Award and has the highest number of shortlists at Tangrams than any agency in Vietnam. Moreover, their works have been featured in coveted creative portals like The Dieline, Best ads & Creativity.

Some of his remarkable achievements:

- Recognized as the Best Strategic Person of the Year at Haymarket’s AOY awards for the South East Asia region 2010
- Listed in Campaign Asia’s Top 40 under 40 2013 as one of the hottest planners who have made their marks on the industry.
- Won the country’s first gold at Cannes, Epica, New York Festival & Crystal 2014 for OMO Dirt is Good.

- Won Appies (Silver) & Best presenter for Castrol Drive On in 2015.

List of top brands he has worked on: Unilever (Lifebuoy, Clear, OMO, P/S, Vim, Sunlight, Walls, Knorr, Close Up, Rexona, Surf), Coca-Cola, Vinamilk, Sharp, Johnson & Johnson, Orion, Cathay Pacific, Cadbury, SBI Life, State Bank of India, Neo Sports, Total, Chivas 12, Nescafe, Castrol, FrieslandCampina and Intel.

" Integration is just like the stories our grandparents used to tell us. It has a beginning, a middle, and an end. It is entertaining, gripping and something we proudly share with others. In the end, it leaves us with a positive message and makes us feel emotional."

Emilie Veillon

Integrated Category

Group Creative Director
Mirum

Emilie's extensive creative career began in Paris, working in traditional advertising and digital agencies as both an art director and a creative director.

Since joining Sofresh in 2012, Emilie has used her experience to develop and nurture the creative department by providing day-to-day creative guidance, hiring new talent and defining working processes to strengthen the team. In her first three years, Emilie’s energy and passion for raising the bar led Sofresh to grow from a production agency to an award-winning creative agency in Vietnam. Her devotion and commitment to Sofresh’s progress enabled the successful acquisition by Mirum, JWT's worldwide digital agency, transforming it from an independent agency to a network agency under the WPP umbrella.

Today, in addition to leading and inspiring the creative department at Mirum Vietnam, she continues her creative journey, honing her skills through global and regional creative campaigns.

"In a world where communication is asked to bring effectiveness, it’s important to realize that Award winning work is considered to be 11x more effective than not award winning work(source. IPA, 2015). This means creativity is deeply linked to effectiveness. Creativity is not about awards, it’s about breaking through the ocean of content to create something relevant that will achieve effectiveness. Create experiences that people want and businesses need. Create work that makes a difference in the way it interacts with people, the services it provides or the entertainment it offers. Vietnam Young Spikes is a great opportunity, free of agency and client limits, to create what you want to create and see how far your ideas can go."

Denise Thi

Digital Category

Managing Director
Isobar Vietnam, Dentsu Aegis Network

Denise Thi was 24 years old when she founded Emerald Consulting in 2009 which has been quickly named in the Top 3 Best Consulting Agency within 5 years since establishment. Since 2015, Emerald merged with Dentsu Aegis Network and officially became Isobar Vietnam from April 2016.

Isobar has been recognized as a Leader for the third consecutive year in Gartner’s “Magic Quadrant for Global Digital Marketing Agencies" for its completeness of vision and ability to execute. The agency is now working in digital marketing strategy consulting, customer relationship management, marketing campaign operations which aims to generate potential customers and creative digital marketing campaigns for local and global clients.

Denise was listed in the first Top 30 under 30 by Forbes Vietnam in 2015. In 2016, she received the prize in the category “Best Leader" at the Young Woman Achiever organized by HerWorld magazine in Vietnam. Furthermore, she is the first Vietnamese woman to be awarded by Campaign Asia in the list of 40 Women to Watch in APAC.

“Creativity is not about making us look good by launching an ad or pushing a viral video to reach million views. Creativeness, especially in our post-digital time, is all about delivering value to people as brands and as human being, in anything we, so-called creative pros, construct. Now it is time to craft and stay authentic with our brand narratives as a living proof that creativity is not for selling distorted promises, not for sugar-coating brand offers. It’s time to leave behind our ego as brands and marketers, for creativity is to change people lives with the most disruptive thinking, delivering through our works – stories, experiences, business impacts, etc. I can’t wait to see how our next generation sculpts that holy grail of creativeness.”

Ha Nguyen

Digital Category - Jury Chairwoman

Managing Partner & Co–Founder
ClickMedia

Being raised and grew up in a delicate culture rich in music, art and literature in Hanoi, Ha soon developed a profound sense for cohesiveness and harmony. These qualities later proved to be the essence of all she does during her career path.

Fresh out of the top university, she started out in a position only reserved for those with a lot of trust and confidence. This was where her passion for delicate, artistic communication grew up fast and began to shine. After a few more advancements, she moved out and founded ClickMedia in 2009. Founding and leading a business in an industry where there has never been another predecessor was both exciting and challenging: the only way of survival is genuine hard work and innovation. In fact, that was proven to pay back well.

Clients with the highest demand for quality and value began to come and the business grew quickly. ClickMedia has been serving the leading brands and companies such as: Heineken, Unilever, PepsiCo, Starbucks, McDonald’s, Vinamilk… In 2014, ClickMedia joined WPP by a brief acquisition. Today, Ha is leading a team of more than 100 diversified digital talents. Under Ha’s leadership, the team established and strived to maintain the highest level of professionalism and expertise. ClickMedia has been recognized by many award shows such as AMES APAC, MMA Global, APAC, Campaign Asia…

“Digital evolves very fast and through 12 years working in the industry, I have experienced that a lot of things can change in the blink of an eye. How to not only keep up, but also lead the change requires much of curiosity in the first place. Young Spikes is your chance to prove your limitless creativity. So be curious. Join the competition. I’ll see you there!”

Satyajit Ghosh

Digital Category

Managing Director & Business Partner
Daybreak

In a career spanning over 13 years, Satya has worked across leading agencies and clients in South East Asia and is a seasoned communications & media professional.

In his latest stint since November 2016, Satya is the managing director and business partner at Daybreak - an integrated digital company specializing in agency services, content marketing and technology platforms.

Prior to this, he was the head of media for 3 years at Unilever Vietnam - the largest advertiser in the country. Building communications strategy to deliver maximum ROI, breakthrough innovations, functional excellence across all paid and earned media and driving agency/publisher partnerships across all 24 brands were his key responsibilities in Unilever.

Before relocating to Vietnam, Satya has spent 10 years in the advertising and media industry working on regional roles in Singapore, Malaysia, and India for brands like Samsung, GSK, P&G and J&J.

Staya has passion for technology, entertainment (Mobile, Internet & TV) and is a big believer in the brand 'Asia'.

“Do you remember when was the last time you did something for the first time? If not, this is your time to shine. Go beyond the excellence and underline your presence in Asia Pacific. Make your nation proud. As Alan Bennett has rightly put it, ‘Sometimes there is no next time, no time-outs and no second chances. Sometimes it’s now or never'.”

Edward Thesiger

Media Category

Chief Executive Officer
GroupM, Vietnam & Indonesia

Edward is a graduate of Nottingham University and the Royal Military Academy Sandhurst. He served five years in the British Army before taking on various management roles in advertising agencies in London (TBWA, AMV BBDO and Ogilvy).

He was lured to the client side by GlaxoSmithKline where he was responsible for the global brand communications on their Oral Care business, helping Sensodyne to become the fastest selling toothpaste in the world. He then moved to Asia to take on the role of marketing director in South Asia based out of Kuala Lumpur overseeing all GSKs’ consumer healthcare brands.

Edward joined GroupM as CEO Indonesia in Jan 2012, and took on the additional responsibility of the Vietnam operations in Feb 2016. He is also co-chairman of the Mobile Marketing Association in Vietnam.

“Young Spikes is a wonderful opportunity to showcase the fresh thinking and passion for transformative communication ideas that exists within the Vietnam market. I eagerly look forward to learning as much from being on the jury panel as all the participants will learn from being part of the competition. Be bold, be inspired and enjoy the opportunity. Good luck to you all.”

Francois Goddet

Media Category - Jury Chairman

Chief Integration Officer
Publicis One

Francois Goddet was enjoying all the short 30-second stories on television when he was just 5 years old. Later, he grew up with a desire to be part of the communications community and had the idea to send to Maurice Levy – CEO of Publicis Group – a teasing jigsaw of his face. This really impressed Maurice and he asked his HR Manager to offer Francois a first trainee in the most prestigious French creative agency.After that, Francois continued expanding his professional journey through being an account manager at Publicis French Headquarters and a TV trader inside the media department of the Havas Group. Then he went back to Publicis Group and took the function of general manager. It was a truly human adventure and he was lucky enough to win with his great employees a lot of new business. He joined the Vivaki board as New Business Officer for brands including Digitas, Raxorfish, Starcom and Zenith.

Years later, he took his family outside France for a new adventure and started a position as CEO of Zenith in Brussels. After three years, his boss asked him to go a little bit far away and he has been now in HCMC for the last two years, handling the media activities and occupying the position of Chief Integration Officer at Publicis One.

“Stay modest, be brave, be unique, enhance your interpersonal skills, inspire yourself and your office neighbors, be happy every morning to come and to work for one of the most sexy industry! Take it as a game. Will you win or will you lose? Take it easy and try harder to do the extra miles. It will be good for your client and your company but you know what? It will be the most amazing experience you ever had and it will propel you in a new dimension: the accomplishment of yourself! Shall we start the game?”

TAM NGUYEN

Media Category

General Manager – Head of Strategy & Innovation
Havas Media

Tam Nguyen spent most of her 18-year career with Unilever where her roles contributed in the reign of iconic brand OMO and the delightful success of Surf.

Surf My Wife was number 1’s platform nominated for Most Effective Use of Branded Content in the Asian Marketing Effectiveness & Strategy Award 2012. At the same year, the brand won Unilever award ”Win in Marketplace”.

Joining Havas Media Group, Tam pursuits her passion in uncovering the consumer’s relationship with brands in the ever-changing communications landscape.

“Meaningful brands will last not only because of their great messages or great products but also because they find the most meaningful ways to connect to their consumers. I’m honored to join the Jury panel to inspire and learn from some of the potential youngest and brightest talents of the industry. We will board a short journey finding those meaningful connections together.”