Group Creative Director
Lien obtained her Bachelor of Art from the University of Architecture, Ho Chi Minh City. With more than 16 years of experience under her belt, she has been witnessing and playing a part in the blooming advertising industry in Vietnam.
Starting at McCann Erickson, Lien has been to Ogilvy, Lowe, DDB before joining and leading the creative team at TBWA\Group Vietnam, where she feels very much at home with its Disruption® approach. Her notable works include Knorr’s Tet campaign Coming Home, MobiFone’s Connect to Future, Vinamilk’s Happy Cows and most recently, Vinamilk’s Stand Tall Vietnam - an MV has inspired national pride and progressive spirit in every Vietnamese.
She believes advertising is not merely about selling the products, but also touching hearts and bringing beautiful emotions to life.
“Whenever too much of research and data confuse you, go back to your gut feeling. Feel the brand and listen to your heart. Intuition is always right.”